About Us

How We Work

Better Way Designs is built on a philosophy that we call the Dignity Cycle. We purchase our products up front at or above fair-trade standard prices so our artisans are always paid first.  We then utilize the Direct Sales model to create meaningful careers here in the US for our consultants. Direct Sales was made for a company like ours - Better Way develops dignified relationships among our artisans, consultants, and customers through our fabulous products. We do this by creating opportunities to build businesses that offer serious earning potential that only thrives through dignity and the empowerment of women around the world.  It is a business structure that is simple to do yet complex in its impact.

Replace your income with a job that powerfully impacts the freedom movement. The income potential is uncapped and allows you the opportunity to combine your passions for making change in the world with providing for your own household. It is through business that our relationships with our partners bloom. The more we sell, the more women they are able to offer jobs to.

When we say we are creating careers here in the US we mean it! Your income potential as a Freedom Fighter has no cap! We are proud of the success our consultants can achieve with Direct Sales.  The work you put in amplifies your income beyond an hourly wage. It’s a fabulous concept where no limit of income meets no limit of impact.

Bottom line, our Dignity Cycle unites our distributors and our artisans to bring you products that you love along with a shopping experience that you can feel good about.

START EARNING NOW

Small But Mighty

Our Home Office team is a group of individuals committed to serving our consultants, customers, and suppliers with love and support. Our motto is “Small but mighty!” because we truly can accomplish anything our little staff sets our minds to, and we promise to do it with joyful hearts!

Our hard-working staff is led by Owners Beth and BJ George who both come from ministry backgrounds, bringing with them an emphasis on teamwork in leadership and business structure. They have created a culture of interdependence with the entire team, every person brings valuable input and perspective, and every person plays an important role in the success of this Dignity Focused Business.

Beth George has been in the Direct Sales industry since 2005, and has achieved valuable experience in generating sales, team building, training, business strategy, coaching, and product design. We like to say she is an expert in all things that benefit Freedom Fighters! She places an emphasis on creating quality products our consultants can be proud of, providing frequent training opportunities and tools for our consultants, as well as encouraging our Freedom Fighters with substantial rewards and motivating challenges! Her love for Direct Sales and community building is highlighted through the supportive, collaborative culture she has created throughout the entire Better Way Designs network of Freedom Fighters. 

Co-Owner, BJ George came to Better Way Designs with a ministry background as a former pastor and excels in team leadership and operational management, but he truly shines while developing relationships with suppliers. He interacts with our partners to find out their needs and brings back solutions to provide for our artisans. The greatest impact of a relational business like ours is sustained employment, but BJ’s diligence in staying invested in the well being of our suppliers is what makes our connection unique.